Born in the urban streets of New York City, RIDEL is an electric bike company revolutionizing the way the world moves. RIDEL’s mission is based on a simple yet honest desire– to make every journey a fun one and to accelerate the inner potential of each person. Each of our bikes is designed with maximum fun, style, smart technology and security in mind so we can help move the world towards the infinite possibilities of urban mobility.

You know that look a kid gets when they first learn to ride a bike? That’s how we feel everyday at RIDEL bikes. We can’t help but feel excitement and thrill in designing bikes for the future. It’s in our DNA. The founding team of RIDEL includes some of the earliest adopters and investors in the latest technology, with an impeccable instinct for bringing these tools for everyone to use. Our parent company CJ Global has been manufacturing electronics for over a decade.

With a passion for bicycles and a longstanding history in electronics, we have take what we love and know best to help people get from their A to B faster, “funner” and more affordable than any other ride out there.